How the program will work: The event began May 1st and ends on July 31st. The launch coincided with the April 30th expiration of the government's Homebuyer Tax Credit. Participating home sellers agree to refund 3% of their final purchase price as a credit of up to $8,000 to the buyer at close. It's open to all home buyers and there are no eligibility or qualification restrictions. There will be national marketing support including tags on TV advertising and banners on coldwellbanker.com that link to a landing page where consumers can search participating properties. Why is Coldwell Banker doing this? Because it's going to take something extra to sell a home in the aftermath of the government's Homebuyer Tax Credit The national government has done its part in helping to reinvigorate the housing market through the extension of the tax credit. Some people may be anxious about missing the April deadline. The Coldwell Banker Buyer Bonus Event will allow participating Coldwell Banker home sellers to "essentially" extend the credit for participating homebuyers. And the Coldwell Banker Buyer Bonus Event has fewer restrictions. With the increased inventory around the country, Coldwell Banker listings will stand out from the competition. - Home buyers who missed the Tax Credit can still get a credit of up to $8,000 at close.
- Sellers stand out from the competition when the Tax Credit expires and get the increased likelihood of a quick completion to their home sale.
- Generates new excitement in the real estate market.
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